It all began about 32 years ago by Sarah Ali, who envisioned beauty to be her future. She asked women to imagine makeup that would change the way they felt about themselves, as well as their skin. They encouraged her to make a line that would make women try something unlike anything they had experienced before: makeup that’s good for their skin. Thanks to Natural Identity, the makeup revolution began. After all, her purpose is to make you feel gorgeous with products that are natural and hypo-allergenic.
The philosophy is simple. The make-up is designed for all skin types including those with sensitive skin. This make up is made with high standards and only natural products that is gentle for any skin type and one that works with your own natural oils. This make up line has revolutionized the art of make up by making sure that it reduces the damage to the skin. The gorgeous color collections will suit every age with colors that can easily be used during the day and touched up for a night on the town.
Sarah feels that her vision of providing weightless, natural looking make up for all skin types and colors has been accomplished. her products are superior quality and will give a very gorgeous soft focus effect to all ages. Finally, a line of make-up that can make you take the runway.