Nacirema consists of two brick and mortar fashion destinations in Atlanta (Greenbriar Mall and Perimeter Mall). Founded by James Smith, a native of New York City, who worked his way up from selling product out of the trunk of his car and then eventually opened Nacirema in 2012. James personally selects every item sold at Nacirema with the intention of inspiring every client who walks through the door, offering the best edit of the most important luxury and street wear designers of today and tomorrow in a warm and welcoming environment. Brands include: Avirex, Ethika, Blue Sky Inn, Helmut Lang, Ice Cream, Kappa, Moschino, Polo Ralph Lauren, Psycho Bunny, Purple Brand, Sergio Tacchini, Skarktooth, Billionaire Boys Club, Dickies just to name a few.
Located next door to Metro by T-Mobile